CEVA Launches New System-on-Chip (SoC) Family Member: CEVA Xpert-Palm

San Jose, CA and Taipei, Taiwan - May 24, 2004 - CEVA, Inc.
(NASDAQ: CEVA, LSE: CVA) the industry's leading licensor of Digital Signal
Processor (DSP) cores and communication solutions to the semiconductor
industry, today launched Xpert-Palm, a licensable DSP system-on-chip
platform built around CEVA's Palm DSP core, and announced that the
platform has been licensed and deployed by Taiwan's Industrial Technology
Research Institute (ITRI).

CEVA-Palm DSP exploits an innovative parallel DSP architecture,
architecture accelerators (e.g. Viterbi, FFT) and variable data width (16,
20 and 24 bits), making the core ideal for processing intensive markets
such as 3G phones, basestations and home multimedia. Xpert-Palm, launched
today, integrates a rich set of system peripherals such as DMA, AMBA bus
and many others around the CEVA-Palm DSP core, thereby reducing the cost
and time-to-market for new product development. Xpert-Palm is fully
synthesizable, process independent and supported by a complete Integrated
Development Environment.

CEVA's first announced licensee for Xpert-Palm is Taiwan's Industrial
Technology Research Institute (ITRI). ITRI, a national-level,
government-sponsored organization, role is to accelerate the development
of industrial technology and promote growth throughout Taiwanese industry.
Many leading companies, including TSMC and UMC, have originated at the
Institute. Acting in its capacity as technology catalyst, ITRI's
partnerships within Taiwan's semiconductor industry will develop wireless
solutions and reference designs based on Xpert-Palm for the Taiwanese
technology industry. The first project will develop a W-CDMA 3G base-band
wireless system-on-chip solution. ITRI's two lead technical partners in
this deployment of Xpert-Palm are Computer and Communications Research
Laboratories (CCL), who are developing the W-CDMA baseband, and SoC
Technology Center (STC), acting as platform designer and responsible for
IP consultation, execution and RF (radio) integration.

"Following rigorous evaluation, both CCL and STC have approved CEVA
Xpert-Palm's low-power consumption and good cost performance," commented
Dr. Bao-Shuh Paul Un and Dr. Chein-Wei Jen, General Directors of CCL and

"Partnering with ITRI is a key element in reaching Taiwan's burgeoning
semiconductor industry and the fast growing wireless Original Design
Manufacturer sector," said Gideon Wertheizer, EVP of CEVA. "Delivered as a
complete DSP platform, Xpert-Palm greatly reduces ITRI's cost and
time-to-market in deploying next generation wireless solutions."

Xpert-Palm is available for license today. Built around CEVA's
high-performance programmable Palm DSP core, the platform incorporates
high-performance Direct Memory Access (DMA) controller, Buffered Time
Division Multiplexing Port (BTDMP), high throughput Host Port Interface
(HPI), AMBA interface and others. As with all CEVA DSPs, Xpert-Palm
licensees can take advantage of a large network of third party companies
offering applications, tools and design services solutions.

About The Industrial Technology Research Institute

ITRI is a non-profit R&D organization engaging in applied research
and technical service. It was founded in 1973 by the Ministry of Economic
Affairs (MOEA) to attend to the technological needs of Taiwan's industrial
development. ITRI has played a vital role in the transformation of the
economy from an agriculture-based model to an industrial one. By year 2001
it has grown to a 6,000 people operation, and serves as the technical
center for industry and an unofficial arm of the government's industrial
policies in Taiwan. Backed by its broad research scope and close
industrial ties, ITRI is becoming an increasingly active member in the
global industrial R&D community. For more information, please visit http://www.itri.org.tw/

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry. CEVA licenses a family of programmable DSP cores, associated SoC system platforms and a portfolio of application platforms including multimedia, audio, Voice over Packet (VoP), GPS location, Bluetooth, Serial Attached SCSI and Serial ATA (SATA). In 2005 CEVA's IP was shipped in over 115 million devices. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information, visit ceva-dsp.com.

A PDF copy of this press release is also available here