Parthus Bolsters Global Team with Appointment of Amory Schwartz as Vice President of Strategic Business and Lorraine Whelan as Director of Investor Relations

San Jose, Calif. and Dublin, Ireland - January 9, 2001 - Parthus
Technologies PLC (Nasdaq: PRTH, LSE: PRH), a leading developer of
semiconductor intellectual property for the mobile Internet market, today
announced the appointment of Amory Schwartz as vice president of Strategic
Business and Lorraine Whelan as director of Investor Relations effective
immediately. Both Mr. Schwartz and Ms. Whelan bring many years of
international experience to their roles that will prove invaluable as the
company grows globally.

In his role, Schwartz will be responsible for developing strategic
relationships and alliances with complementary organizations, within the
company's mergers and acquisitions organization. Prior to joining Parthus,
Schwartz was co-founder and head of Business Affairs at the Digital
Broadcasting Company, a start-up digital television company in London,
England. Before Digital Broadcasting, he spent three years as director of
Business Affairs at Canal Plus, the French pay television company.
Schwartz began his career as a corporate associate at Debevoise &
Plimpton in New York City. He graduated from Princeton University and
received his law degree from Columbia University School of Law.

In her role as director of Investor Relations, Whelan will have overall
responsibility for managing relationships with the financial community.
Prior to joining Parthus, Whelan worked at CRH plc, the international
building materials group, managing its Investor Relations (IR) activities.
She developed an in-house IR function and was closely involved in
setting-up an integrated and award winning IR program for the Group.
Whelan received an MBA from the Michael Smurfit Graduate Business School
(Dublin) and has a background in both Finance and Public Relations. She is
also chairwoman and founding member of the Irish Association for Investor
Relations and a member of the U.K. and U.S. Investor Relations

"It is a strongly-held belief within Parthus that world-class
individuals build a world-class team," said Kevin Fielding, chief
operating officer at Parthus. "The addition of Amory and Lorraine adds
great balance and additional skills to the Parthus team. Their
international experience and their knowledge of the capital markets in
Europe and the U.S. will help us build the company through strategic
partnerships and to develop a strong, balanced international shareholder


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