Samsung Licenses CEVA's Newest Generation CEVA-X DSP Core

San Jose, CA. - April 15, 2004 - CEVA, Inc., (NASDAQ: CEVA; LSE:
CVA), the leading licensor of Digital Signal Processor (DSP) cores and
communications solutions to the semiconductor industry, today announced
that Samsung Electronics Co., Ltd., the world's third largest manufacturer
of mobile phones, has licensed the CEVA-X1620 DSP core to power Samsung's
next generation 3G multimedia handsets.

CEVA-X1620 DSP core is the first implementation of the CEVA-X
architecture that was launched in December 2003. CEVA-X is a scalable
VLIW-SIMD DSP architecture delivering breakthrough performance, at low
power consumption. Uniquely, the CEVA-X is designed as a multipurpose
architecture allowing it be deployed efficiently in a broad range of
markets such as 2.5G/3G multimedia phones, PDAs, Digital Cameras and
Camcorder, DTV, HD-DVD and more. CEVA-X enables licensees to efficiently
develop software using high-level languages such C and C++ allowing
re-usability and fast time to market.

Samsung has licensed the CEVA-X1620 dual MAC 16-bit, fully
synthesizable DSP core for cellular and applications processing for
Samsung's next generation 3G cellular phones. CEVA and Samsung have had a
long-standing partnership in DSP with Samsung having previously licensed
and deployed the CEVA-TeakLite and CEVA-Teak DSP cores.

"CEVA-X is an outstanding technology delivering high performance and
scalability to DSP which will enable Samsung handsets with new levels of
communication and multimedia capabilities," said KyungHo Kim, Vice
President of Samsung. "Samsung and CEVA have successfully partnered in the
past in DSP technology, and we are pleased to be the lead partner for the
very exciting CEVA-X DSP technology."

"Our agreement announced today with Samsung, a world leading player in
the mobile industry, is a tremendous endorsement of CEVA-X's breakthrough
performance, scalability and ease of programmability," said Chet
Silvestri, Chairman and CEO of CEVA. "We are confident that CEVA-X will
further extend our position as the industry leading provider of DSP
technology and expand our reach to new application segments."

CEVA-X1620 is specifically designed for cost driven, low power
applications where convergence of communication and multimedia is a
necessity. Independent benchmarks by Berkeley Design Technology (BDTI),
have demonstrated that the CEVA-X1620 will be faster than all DSPs in its

CEVA-X1620 Features

16-bit Fixed-Point Dual MAC architecture
Unique mix of Very
Long Instruction Word (VLIW) and Single Instruction Multiple Data (SIMD)

High frequency - up to 450 Mhz @ 0.13u (worst case)
performance. For example:
2 cycle FFT
Single cycle
Viterbi Add-compare-select
Up to 8
instructions in parallel
instruction width (16 or 32-bit) and variable instruction packets

Ultra low dynamic power consumption achieved by a built in mechanism
which shuts off
unnecessary logic
Enable Customer
Highly efficient C/C++ Compiler
Complete software
and hardware development environment

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunications, flat panel display and digital convergence technology.
Samsung Electronics employs approximately 75,000 people in 89 offices
across 47 countries. The company is the world's largest producer of CDMA
mobile phones, memory chips, TFT-LCDs, monitors and VCRs. Samsung
Electronics consists of six main business units: Corporate Technology
Operations, Digital Media Business, Telecommunication Network Business,
Digital Appliance Business, Semiconductor Business, and LCD Business. For
more information, please visit

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry. CEVA licenses a family of programmable DSP cores, associated SoC system platforms and a portfolio of application platforms including multimedia, audio, Voice over Packet (VoP), GPS location, Bluetooth, Serial Attached SCSI and Serial ATA (SATA). In 2005 CEVA's IP was shipped in over 115 million devices. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information, visit

A PDF copy of this press release is also available here

* "BDTI Benchmarks" is a trademark of Berkeley design
technology. For benchmark results and other information, visit