Liran Bar, Director of Product Marketing at Ceva, demonstrates the company’s latest embedded vision technologies and products at the January 2018 Consumer Electronics Show. Specifically, Bar demonstrates image enhancement technology as exemplified by commercially available smartphones that incorporate a standalone pre-ISP chip to enhance the overall image quality. The fundamental OEM motivation is to reduce the overall smartphone cost by using a mid-range application processor instead of a high-end one. OEMs supplement the mid-range application processor by incorporating Rockchip’s RK1608 standalone pre-ISP chip, in order to optimize image quality. In this demonstration, Ceva is showing the ASUS Zenfone 3 Zoom smartphone’s high image quality under 5 LUX low-light environmental conditions, comparing it to other available smartphones in the market.