TransChip and CEVA Collaborate to Create Highly Compact Video Streaming Solution for Multimedia Applications

TEL AVIV, ISRAEL and SAN JOSE, Calif. - March 9, 2005 -
TransChip Inc., a leading developer of integrated camera solutions for
camera phones, and CEVA, Inc. (Nasdaq NM:CEVA - News) (London:CVA.L -
News), the leading licensor of digital signal processor (DSP) cores and
communications solutions to the semiconductor industry, announced today a
highly compact reference design for MPEG-4 video encoding, decoding and
streaming of high quality images using TransChip's TC5747 VGA CMOS sensor
and CEVA's CEVA-TeakLite™ DSP core. TransChip is a member of CEVA's
Partner Program, CEVAnet™.

TransChip's TC5747 outputs an uncompressed video stream in YUV format
at up to 30 frames per second. The video frames are optimized to the
lighting conditions using TC5747's embedded image signal processor. The
CEVA-TeakLite DSP core controls the TC5747 camera by adjusting the
brightness, saturation, hue, sharpness and contrast of the output stream,
before encoding it using MPEG4. The sensor offers OEMs and ASSPs a
compact, low-power, high quality, complete video application that does not
require the use of external accelerators. TransChip imagers are primarily
designed for camera phones. The imagers also provide a solution for other
applications where miniature, low power, high quality cameras are
required, such as security and communications. CEVA's video module targets
multiple markets including multimedia, communications, automotive and

"We have further proven the ability of our cutting-edge DSP
technologies in multimedia processing," said Erez Bar-Niv, CTO, CEVA. "Key
consumer markets require compact, efficient video solutions for diverse
applications. The combination of excellent performance from our
CEVA-TeakLite DSP core and exceptional picture quality and output from
TransChip's camera module presents a compelling value proposition for OEMs
looking for a low-cost, low-power but high quality MPEG4 processing
solution for mobile multimedia devices."

"TransChip is delighted with the rapid integration of our CMOS imager
to a complete video reference design," explained Arie Gavriely, vice
president of technical marketing at TransChip. "Offering the world's first
fully programmable camera module in collaboration with CEVA, has created a
valuable solution for the streaming multimedia market."

TransChip's solutions offer OEMs a new level of flexibility. The sensor
chip is fully programmable, enabling vendors to customize the design and
make simple future modifications and improvements in image processing
algorithms. The interfaces are flexible allowing easy integration into
reference designs without the need for additional interface chips. The
solution includes an embedded image signal processor (ISP), which provides
customers with a simple and cost-effective approach for digital image
enhancements, such as automatic exposure and automatic color balance.

The CEVA-TeakLite core is a 16-bit, fixed-point, general-purpose DSP
core. It is designed for low-power, low-voltage, high-speed DSP
applications. The core is an ideal solution for speech and audio
processing, wireless communication (GSM, CDMA, TDMA, EDGE, GPRS, 3G)
modems, telecommunication systems, disk-drive controllers, and various
embedded control applications. It is currently CEVA's most-deployed core
and an ecosystem of over 35 CEVA partners build applications around the
DSP core.

About TransChip Inc.

TransChip Inc. is a leading developer of integrated camera solutions
for mobile phones. The company's solutions include image capture, digital
image processing and compression. This novel and unique approach enables
mobile handset vendors to incorporate high quality imaging technology into
their next generation handsets with fast time-to-market. The company
produces the CoderCam™ family of imagers with integrated image signal
processing and JPEG compression and the AlgoCam™ family of imagers with
fully programmable image signal processing for camera phones. For more
information about TransChip, please visit

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry. CEVA licenses a family of programmable DSP cores, associated SoC system platforms and a portfolio of application platforms including multimedia, audio, Voice over Packet (VoP), GPS location, Bluetooth, Serial Attached SCSI and Serial ATA (SATA). In 2005 CEVA's IP was shipped in over 115 million devices. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information, visit

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