ParthusCeva Announces Appointment of Chief Financial Officer and Vice-President of Business Development & Strategy

San Jose, CA - October 17, 2003 - ParthusCeva, Inc. (NASDAQ:
PCVA; LSE: PCV), the industry's leading licensor of Digital Signal
Processor (DSP) cores and solutions to the semiconductor industry, today
announced the appointment of Christine Russell as Chief Financial Officer,
and Derek Meyer as Vice-President of Business Development and Strategy.

Christine Russell has been a financial executive in technology
businesses for over twenty years with experience in both emerging and
larger firms. Her most recent position was CFO with Persistence Software,
Inc., a NASADQ listed company, which she took public in 1999. Prior to
Persistence, Ms. Russell was CFO of Cygnus Solutions (RedHat), a provider
of development tools and platforms for embedded technologies. Other CFO
and financial executive positions held by Ms. Russell include Valence
Technology, Xerox and Measurex (Honeywell). Ms. Russell is a Director and
Chair of the Audit Committee of Peak International, Ltd and is a member of
the University of Santa Clara Leavey School of Business Advisory Board.
She also serves as a member of the Ethics and Eligibility Committee of the
Financial Executives International and is a Past President and Board
Member of the Silicon Valley Chapter of the FEI.

Derek Meyer brings over twenty years executive experience in the
embedded semiconductor industry including several years in licensing
Semiconductor Intellectual Property. Most recently Mr. Meyer spent six
years with MIPS Technologies, a leading developer and licensor of RISC
processor cores, serving as Vice President of Marketing & Sales and
later Worldwide Field Operations. His previous positions include Director
of Marketing at Sun Microsystems and Philips Semiconductors. Mr Meyer's
responsibilities will include developing strategic relationships with
ParthusCeva's partners worldwide.

Chet Silvestri, Chief Executive Officer of ParthusCeva,

"I am delighted to announce the appointments of Christine and Derek to
ParthusCeva. Each brings tremendous knowledge of both the technology and
semiconductor industries, and a track record in driving growth and
strategic development. Their appointments complete the transition process
of our executive management team based in our San Jose, CA corporate


About ParthusCeva, Inc.

Further information about ParthusCeva

A PDF copy of this press release is also available here


ParthusCeva Safe Harbor Statement

Various statements in this press release concerning
ParthusCeva's future expectations, plans and prospects are
"forward-looking statements", which are subject to certain risks and
uncertainties that could cause actual results to differ materially from
those stated. Any statements that are not statements of historical fact
(including, without limitation, statements to the effect that the company
or its management "believes", "expects", "anticipates", "plans" and
similar expressions) should be considered forward-looking statements.
These statements are subject to a number of risks and uncertainties that
could cause actual results to differ materially from those described,
including the following:

  • The industries in which we license our
    technology are experiencing a challenging period of slow growth that has
    negatively impacted and could continue to negatively impact our business
    and operating results;

  • The markets in which we operate are highly
    competitive, and as a result we could experience a loss of sales, lower
    prices and lower revenue;

  • Our operating results fluctuate from quarter to
    quarter due to a variety of factors including our lengthy sales cycle,
    and are not a meaningful indicator for future performance

  • We rely significantly on revenue derived from a
    limited number of licensees; and

  • Other risks discussed in "Management's
    Discussion and Analysis of Financial Condition and Results of
    Operations--Factors that Could Affect Our Operating Results," in our
    quarterly report on Form 10-Q for the second quarter of 2003, filed with
    the U.S. Securities and Exchange Commission on August 12 , 2003.