Korea's Telson Licenses ParthusCeva's XpertTeak SoC For Cellular Handsets

SAN JOSE, CA & SEOUL, KOREA - June 24, 2003 - ParthusCeva,
Inc. (Nasdaq: PCVA, LSE: PCV) the leading licensor of digital signal
processors (DSP) cores and platform-level Intellectual Property (IP) to
the semiconductor industry, today announced that Telson Electronics Co.,
Ltd. (2735: KQ), a leading Korean developer and manufacturer of mobile
multi-media phones for the world's leading handset suppliers, has licensed
ParthusCeva's XpertTeak™ System-on-Chip (SoC) platform for the development
of its 2.5G and 3G baseband modem solutions. Telson, which has a strategic
ODM (Original Design Manufacturer) relationship with Nokia, will be
targeting US and Chinese cellular handset manufacturers with these next
generation wireless modem solutions.

Telson has licensed the XpertTeak for its GSM / GPRS / W-CDMA modem
solutions which will be offered in single, dual or single/dual modes.
XpertTeak is a complete DSP sub-system, built around ParthusCeva's
low-power, high-performance Teak DSP core, that integrates the complete
range of system peripherals including memory sub-system, DMA, input/output
devices, among others. Delivered as a pre-integrated DSP sub-system,
XpertTeak provides Telson with significant cost, time-to-market and
performance advantages over the more traditional approach of licensing a
core without the associated sub-system peripherals already integrated.
ParthusCeva is the world's number one licensor of DSP architectures to the
semiconductor industry with two-thirds market share (Gartner-Dataquest

"Telson's goal is to become a global leader in the mobile multimedia
arena. Our licensing of XpertTeak will enable us to rapidly develop and
deploy best-in-class and functional rich wireless modem solutions," said
Nam-Su, Han, President of Telson Electronics. "In addition to our current
products, we are close to releasing products for future IMT-2000 and
W-CDMA devices, and ParthusCeva's XpertTeak offers us the right path to
move forward."

"Telson's adoption of our DSP architecture expands our presence in the
growing cellular markets of China and US," said Chet Silvestri, CEO of
ParthusCeva. "The XpertTeak DSP subsystem offers cellular handset partners
like Telson an ideal platform for developing their next generation
terminals quickly and efficiently."

About XpertTeak

Built around ParthusCeva's widely adopted Dual MAC Teak DSP Core,
XpertTeak™ is a complete licensable solution of a low power, low cost,
programmable DSP based (SoC) designed for the embedded application
markets. XpertTeak meets semiconductor and OEM (Original Equipment
Manufacturer) vendors' growing need for low power, low cost, programmable
DSP subsystem platforms for applications such as wireless baseband and
application processing, digital cameras, consumer and professional audio,
VoIP applications and other emerging markets.

As a licensable design, fully synthesizable and process independent, it
can be furthered incorporated into a highly integrated SoC. XpertTeak is
based on ParthusCeva's programmable Teak® DSP Core with all required
hardware peripherals. It incorporates on-chip data and program memories,
high performance Direct Memory Access (DMA) controller, Buffered Time
Division Multiplexing Port (BTDMP), high throughput Host Processor
Interface (HPI) and others.

With a large network of third party companies offering application
tools and design services solutions, XpertTeak suits a variety of DSP
applications such as Voice over Packets, Image, Video, Audio, Speech and

About Telson

Since establishment in 1992, Teslon has been constantly guided by the
catchphrase "Nothing But New (Ever New)." Telson's technology has been
credited for the world's first Wide Area Pager System (WAPS) and CDMA WAP
Browser. Furthermore, Telson has become a backbone company of the radio
telecommunication industry in Korea due to its massive production of
mobile handsets, including world's famous brands such as Motorola and
Nokia, as part of strategic coalitions.

About ParthusCeva, Inc.

Further information about ParthusCeva

A PDF copy of this press release is also available here


Safe Harbor Statement - ParthusCeva

This document contains "forward-looking statements", which
are subject to certain risks and uncertainties that could cause actual
results to differ materially from those stated. Any statements that are
not statements of historical fact (including, without limitation,
statements to the effect that the company or its management "believes,"
"expects," "anticipates," "plans" and similar expressions) should be
considered forward-looking statements. Important factors that could cause
actual results to differ from those indicated by such forward-looking
statements include uncertainties relating to the ability of management to
successfully integrate the operations of Parthus and Ceva, uncertainties
relating to the acceptance of our DSP cores and semiconductor intellectual
property offerings, continuing or worsening weakness in our markets and
those of our customers, quarterly variations in our results, and other
uncertainties that are discussed in the registration statement on Form
S-1and the most recent quarterly report on Form 10-Q of ParthusCeva
(formerly called Ceva, Inc.), on file with the U.S. Securities and
Exchange Commission.