CEVA Launches Xpert-Media - A Complete, Licensable and Scalable Video and Audio Media Processing Platform

3GSM World Congress: Cannes, France -Hall 5, Booth M-18: February
23, 2004
- CEVA, Inc. (NASDAQ: CEVA; LSE: CVA), the leading licensor
of Digital Signal Processor (DSP) cores and communications solutions,
today launched the CEVA Xpert-Media - a digital media processing platform
for cellular, consumer and the home entertainment markets. CEVA
Xpert-Media delivers audio and video processing at breakthrough levels of
power and performance on a programmable DSP.

CEVA's Xpert-Media provides a complete audio and video processing
solution configurable for a range of markets such as advanced 2.5G and 3G
Smartphones, PDAs; consumer multimedia products such as audio players,
digital cameras and camcorders; and digital home entertainment systems
such as DVRs and PVRs, DVD players, DTV and HDTV.

Delivered to customers as a complete and programmable multimedia
platform, Xpert-Media integrates a CEVA DSP core, hardware platform,
middleware software framework and a complete suite of audio and video
software codecs. Xpert-Media exploits CEVA's patented video algorithm
technology that accelerates the video multimedia processing. This software
accelerator uniquely exploits a parallel approach processing, delivering
low-power high definition multimedia processing. As a scalable and
software programmable multimedia processing platform, Xpert-Media delivers
superior design flexibility by providing customers with the ability to
rapidly reconfigure the platform for different markets purely through
software updates, eliminating redesign of silicon.

"CEVA's Xpert-Media platform delivers a breakthrough in multimedia
processing and will reduce customer costs by combining the benefits of
low-power, high-definition multimedia processing with a software-powered
programmable DSP platform," said Gideon Wertheizer, EVP of CEVA. "CEVA's
Xpert-Media represents an important milestone in delivering to our
customers complete, licensable DSP solutions for multimedia, communication
and digital home entertainment markets."

About Xpert-Media

The DSP-powered Xpert-Media platform integrates three elements of
CEVA's Intellectual Property portfolio: Xpert Hardware platform; the
Xpert-Creator middleware software framework; and the digital media
application IP.

1) Xpert- Hardware Framework

Xpert hardware platforms are multipurpose, open-DSP sub-systems that
integrate a CEVA DSP core, related peripherals and system interfaces such
as full 3-D DMA, AMBA Bridge, Serial port, Time Division Multiplex port
(TDM), General Purpose I/O ports (GPIO) and more. Currently Xpert-Media is
available powered by the CEVA-Teak DSP, with a release of Xpert-Media
powered by CEVA's latest DSP, the CEVA-X1620, scheduled for later in the

2) Xpert-Creator Software Framework

Xpert-Creator is a software framework allowing 'plug and play"
integration of application software for multi purpose DSP system
solutions. Xpert-Creator has three key elements:

DSP RTOS - Highly compact software with Real Time Operating System,
loader, memory allocator, device and drivers.

Host Level Software - C level software that runs on the host
processor for down loading of code and inter-exchange of data and

Application Creator Wizard - a CEVA tool that enables licensees
to seamlessly integrate and validate specific RTOS, hardware drivers and
customer's algorithm libraries in their deployments

3) Xpert-Media Application IP

Xpert-Media digital media software incorporates a broad set of industry
standard video codecs e.g. JPEG, MPEG4 (simple and advanced profile),
MPEG2 (simple and advanced profile), and H.264 as well as Audio codecs
such as MP3, AAC, AMR, WMA and more. Xpert-Media exploits CEVA's patented
video algorithm technology to achieve software based acceleration of video
decode and encode functions.

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry. CEVA licenses a family of programmable DSP cores, associated SoC system platforms and a portfolio of application platforms including multimedia, audio, Voice over Packet (VoP), GPS location, Bluetooth, Serial Attached SCSI and Serial ATA (SATA). In 2005 CEVA's IP was shipped in over 115 million devices. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information, visit ceva-dsp.com.

A PDF copy of this press release is also available here

Safe Harbor Statement

Various statements in this press release concerning
CEVA's future expectations, plans and prospects are "forward-looking
statements", which are subject to certain risks and uncertainties that
could cause actual results to differ materially from those stated. Any
statements that are not statements of historical fact (including, without
limitation, statements to the effect that the company or its management
"believes", "expects", "anticipates", "plans" and similar expressions)
should be considered forward-looking statements. These statements are
subject to a number of risks and uncertainties that could cause actual
results to differ materially from those described, including the

  • The industries in which we license our
    technology are experiencing a challenging period of slow growth that has
    negatively impacted and could continue to negatively impact our business
    and operating results;

  • The markets in which we operate are highly
    competitive, and as a result we could experience a loss of sales, lower
    prices and lower revenue;

  • Our operating results fluctuate from quarter to
    quarter due to a variety of factors including our lengthy sales cycle,
    and are not a meaningful indicator for future performance

  • We rely significantly on revenue derived from a
    limited number of licensees; and

  • Other risks discussed in "Management's
    Discussion and Analysis of Financial Condition and Results of
    Operations--Factors that Could Affect Our Operating Results," in our
    quarterly report on Form 10-Q for the third quarter of 2003, filed with
    the U.S. Securities and Exchange Commission on November 13, 2003.