CEVA Launches Mobile-Media - The First Fully Programmable Solution For Mobile-Multimedia Applications

Fall Processor Forum, SAN JOSE, Calif. - October 4, 2004 - CEVA,
Inc. (NASDAQ: CEVA; LSE: CVA), the leading licensor of digital signal
processors (DSP) cores and communications solutions to the semiconductor
industry, today introduced the CEVA Mobile-Media™ solution - the first and
only truly software-programmable audio, video and image platform that
supports all key standards for mobile multimedia applications including
H.264 encoding/decoding at VGA resolution, 30 frames per second.

CEVA Mobile-Media is a complete silicon-proven solution, delivered in
one licensable package that cuts up to 18 months in development time and
millions of dollars for chip vendors and OEM suppliers. The solution
integrates CEVA's DSPs (CEVA-Teak™ or CEVA-X™), the associated DSP system
platforms, a media software framework and a complete suite of video (H.264
and MPEG4, decode/encode), audio (MP3, WMA, aacPlus and various voice
codes) and imaging libraries. Mobile-Media is accompanied by a Software
Development Kit (SDK) allowing customers to extend the package with other
features such as 2.5G/3G modems, Wi-Fi, GPS and BT. Programmable for a
wide range of multimedia standards, resolutions and frame rates, CEVA
Mobile-Media allows licensees to retarget a single silicon platform for
any multimedia processing requirements, thus negating the need for costly,
time-consuming silicon re-spins.

"CEVA's licensable Mobile-Media package, incorporating MediaMagic
technology, provides a matched set of cores and software for the rapid
deployment of portable multimedia devices," said Max Baron, principal
analyst at In-Stat/MDR. "Anticipating market demand, CEVA is delivering a
programmable approach that lets manufacturers of portable devices such as
cell phones and multimedia players respond faster than ever to evolving
consumer requirements."

Patented MediaMagic™ Technology: Reduces Power and Boosts

CEVA Mobile-Media is powered by the revolutionary MediaMagic
technology; a range of CEVA patented innovations that radically reduce the
computational power needed to run multimedia applications. MediaMagic
includes algorithmic accelerators that use pattern recognition techniques,
more than 30 dedicated multimedia DSP instructions, and a high performance
3-D DMA co-processor designed for multimedia parallel processing.

MediaMagic is the industry's first media acceleration technology that
achieves performance levels in software previously available only in a
hardwired implementation. For example, the CEVA Mobile-Media solution
enables H.264 decoding at VGA resolution with 30 fps (frames per second),
requiring just 61MHz and 44mW, including audio processing.

"The convergence of wireless and multimedia will create a market of
tremendous growth and opportunity. Having already achieved our first
strategic design win, we believe the launch of CEVA Mobile-Media will be a
strong driver of CEVA growth through 2005," said Chet Silvestri, CEO of
CEVA. "CEVA's Mobile-Media offering - with its performance breakthroughs
in a software programmable solution - underlines our commitment to
delivering innovative solutions to our customers that will let them
prosper in the electronics industry's highest-growth markets."

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry. CEVA licenses a family of programmable DSP cores, associated SoC system platforms and a portfolio of application platforms including multimedia, audio, Voice over Packet (VoP), GPS location, Bluetooth, Serial Attached SCSI and Serial ATA (SATA). In 2005 CEVA's IP was shipped in over 115 million devices. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information, visit ceva-dsp.com.

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