Aralion Licenses Parthus' Industry-Leading Bluetooth™ Platform to Power Next Generation Mobile Internet Chipsets

Dublin, Ireland - August 21, 2001 - Parthus Technologies plc
(Nasdaq: PRTH, LSE: PRH), a leading provider of semiconductor intellectual
property (IP), today announced that Aralion, one of Asia's largest ASIC
vendors, has signed a licensing and royalty agreement for Parthus'
BlueStream platform to power its next generation Bluetooth™ chipsets.

As part of the licensing agreement, Aralion has licensed the Parthus
BlueStream baseband and protocol stack, which will be combined with
industry-standard Bluetooth radios using the standard BlueRF radio
interface. Bluetooth is rapidly emerging as the de facto standard for
wireless communication between a range of electronic devices such as
mobile phones, laptops, PCs, printers and handheld devices. By eliminating
the need for cables between inter-connecting devices, individuals can
share voice and data using fast and secure local wireless connections. By
2005, Cahners In-Stat forecasts that Bluetooth technology will be used in
almost 1.4 billion devices, ranging from mobile phones and desktop
computers to digital cameras and automobiles.

Aralion is one of Korea's largest ASICs (application specific
integrated circuit) vendors and is engaged in strategic partnerships with
many of Korea's leading OEMs targeting D-TV, CDMA, storage, wireless and
network chipsets. In addition to the licensing agreement, Aralion has
signed as a sales and distribution partner for the complete portfolio of
Parthus' IP-platforms for the Korean market.

"We are extremely pleased to be licensing Parthus' well respected
BlueStream platform to power our Bluetooth chipsets," said H.S. Kim,
director of the Semiconductor Business Unit at Aralion. "It is our aim to
become the leading supplier of wireless chipsets in Korea and a major
player in Asia. By licensing Parthus Bluetooth platform, and by becoming a
value-added reseller of its complete portfolio of Parthus IP, Aralion now
posses an excellent technology base to attract new and existing customers
to these very sophisticated and advanced mobile Internet solutions."

"The Asian market is clearly leading the way in mobile Internet
adoption and device innovation," said Gerry Maguire, vice president and
general manager of the Wireless Business Unit at Parthus. "Our licensing
and distribution agreement with Aralion, Koreas largest independent ASIC
company, is another important milestone in Parthus' development in the
region." Today's announcement follows the recent news that Parthus has
become the world's largest supplier of Bluetooth IP into the semiconductor
industry, according to industry analyst group Gartner Dataquest. The
comprehensive survey of the SIP market found that Parthus' share of the
Bluetooth IP market grew to over 36% in 2000, a leap of 263% over the
previous year.


Bluetooth is a trademark owned by its proprietor and licensed to
Parthus Technologies.

About Aralion

Aralion is one of the world's leading ASICs companies. The company was
founded in 1996 in Seoul, Korea initially selling software for
computerized plant systems and peripheral devices (Memory and CD-ROM).
Since then Aralion has evolved and today designs and manufactures a range
of semiconductor products, including system-on-chip, enciphered chip and

About ParthusCeva, Inc.

For further information About ParthusCeva,

A PDF copy of this press release is also available


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