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Connect. Sense. Infer. Repeat: How Ceva Powers the Entire Smart Edge Stack – Executive #5

July 10, 2025

Iri Trashanski

The Smart Edge is no longer a future vision, it is here today and forms the functional foundation for how we move through the world. From connected cars and smart homes to earbuds, wearables, and industrial systems, intelligence is moving closer to where data is generated and decisions are made.

Over the past several weeks, we’ve examined how Ceva helps customers build intelligence at the edge—through trusted IP that enables wireless connectivity, contextual sensing, and AI inference. With the shift toward the smart edge in full motion, Ceva’s executive team has outlined a clear vision for this new world in which intelligence, connectivity, and sensing converge directly within our devices, untethered from the cloud, to deliver real-time responsiveness and rich, contextual experiences.

The heart of Ceva’s strategy is to empower the smart edge through a uniquely comprehensive portfolio of licensable IP. It’s more than adding intelligence to devices. It’s about enabling our customers to bring differentiated, efficient, and future-ready products to market—at scale and on time.

From Cloud Dependency to Edge Autonomy

In our first post, we outlined a fundamental industry pivot. As more data is generated at the edge—from wearables to vehicles—the cloud-first model is running into limits. Latency, privacy, power, and cost all demand a new approach: AI inference at the edge.

With the intelligent edge market projected to exceed $127 billion and inference workloads outpacing cloud inference, the question isn’t why edge AI, but how. Ceva’s answer is embedded intelligence—real-time decision-making, powered by domain-optimized IP and scalable architectures, not just generic cores.

Connectivity: The Silent Enabler of the Edge

Devices at the edge are only as powerful as their ability to communicate. That was the focus of our second post, which underscored the mission-critical role of multi-protocol wireless connectivity. From Bluetooth 6 and Wi-Fi 7 to UWB and cellular IoT, the ability to seamlessly connect across protocols is essential.

And yet, connectivity remains a complex, non-differentiated function that’s difficult to build in-house. That’s why Ceva’s wireless IP—trusted by 10 of the top 13 MCU vendors and shipping >1B devices annually —has become the de facto solution for those who need certified, scalable, and power-efficient solutions.

Sensing: Awareness That Transforms Experience

Edge intelligence requires data, which starts with perceiving the world around us. Our third post explored how multi-modal sensing enables truly responsive devices—those that understand motion, sound, location, and context.

Whether it’s a hearable adjusting audio based on head movement, or an automotive system recognizing who’s driving and adapting the cabin experience, Ceva’s integrated sensingtechnologies—MotionEngine™, RealSpace®, ClearVox™, and AI-enhanced DSPs—bring that vision to life. This fusion of sensing with connectivity and AI is what elevates devices from smart to intuitive.

AI at the Edge: Inference, Not Just Infrastructure

In our fourth and most recent post, we returned to the core of the edge AI discussion: inference. Today’s neural models—from vision to language—require more than raw compute; they require architectures purpose-built for efficiency, flexibility, and power management.

Ceva’s NeuPro family delivers exactly that—from the ultra-light NeuPro Nano for TinyML applications to high-performance NeuPro-M cores for ADAS and smart cameras. Our big-little architecture uniquely balances performance and power, while our development suite and unified SDK accelerates deployment and optimization, supporting industry-standard frameworks and Ceva’s own model zoo.

Strategic Cohesion: A Platform, Not Point Solutions

What makes Ceva’s strategy resonate in a fragmented market is cohesion. As highlighted in ABI Researchlatest edge AI analysis, the future isn’t about isolated specs—it’s about platforms that enable real-world deployment across form factors, workloads, and verticals.

That’s exactly what Ceva delivers. Our unified IP platform allows customers to integrate connect-sense-infer capabilities into everything from industrial sensors and automotive systems to hearables and smart home devices. With more than 2 billion Ceva-powered devices shipped in 2024 and more than 19 billion overall, we’re not just enabling the smart edge—we’re scaling it.

Looking Ahead: From Fragmentation to Foundation

The rise of Edge AI is transforming how devices connect, sense, and respond—but it’s also introducing growing complexity. Talent shortages, fragmented standards, and increasing system demands threaten to slow progress. At Ceva, we believe the answer lies in a foundational, integrated approach: trusted IP, deep ecosystem partnerships, and a focus on simplifying adoption at scale.

For more than three decades, we’ve enabled innovation across industries by providing the essential technology building blocks for connectivity, sensing, and intelligence. Our model is designed to help customers navigate complexity—accelerating development while reducing risk and unlocking differentiation.

This approach is already powering real-world intelligence at the edge:

  • In automotive, our embedded AI and sensor fusion platforms create more personalized, context-aware in-cabin experiences—from low-power voice assistants to adaptive driver settings.
  • In hearables, Ceva’s Bluetooth and AI DSPs enable more than half of the world’s non-Apple earbuds—supporting features like adaptive ANC, voice commands, and gesture recognition with exceptional power efficiency.
  • In smart homes, our connectivity IP seamlessly bridges protocols like Wi-Fi, Bluetooth, and Zigbee, while integrated audio and motion sensing make living spaces more intuitive and responsive.

These are just a few examples of how we’re helping our customers bring smarter, faster, and more capable edge devices to life.

As the line between cloud and edge blurs, systems must do more than connect—they must understand, decide, and act locally. Ceva’s mission is to empower that shift. We work behind the scenes as the invisible engine, helping our customers build the next generation of edge intelligence with speed, scale, and confidence.

The edge is no longer a fragmented challenge—it’s a foundation for competitive advantage. And with Ceva, that foundation is already in place.

Iri Trashanski

Iri Trashanski is Ceva’s Chief Strategy Officer, overseeing strategy, marketing, and corporate development. With over 20 years in the semiconductor industry, he has held leadership roles at GlobalFoundries, Hitachi Vantara, Samsung, Marvell, and SanDisk. He holds an MBA from Babson College and a BA from IDC, Israel.

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