Cookie and Other Tracking Technologies Policy

This Cookie and Other Tracking Technologies Policy describes how Ceva, INC. and its wholly owned subsidiaries (collectively, “we”, “us” and “our”) uses cookies.

We use cookies, pixel tags, web beacons and similar files or technologies to automatically collect and store information about your computer, device, and Site usage, in order to improve their performance and enhance your user experience.  We use the general term “cookies” in this policy to refer to these technologies and all such similar technologies that collect information automatically when you are using our website where this policy is posted (“Site”). You can find out more about cookies and how to control them in the information below.

If you do not accept the use of these cookies, please disable them using the instructions in this Cookie and Other Tracking Technologies Policy or by changing your browser settings so that cookies from this Site cannot be placed on your computer or mobile device.

This Cookie and Other Tracking Technologies Policy, along with our Privacy Policy available at https://www.ceva-ip.com/privacy-policy/, forms part of our Website Terms of Use, available at https://www.ceva-ip.com/website-terms-of-use/. Capitalized terms not otherwise defined in this Cookie and Other Tracking Technologies Policy have the same meaning given in our Website Terms of Use.

What is a cookie?

Cookies are computer files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies can then be sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the site.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Site before or whether you are a new visitor.

There are two broad categories of cookies:

  • First party cookies, served directly by us to your computer or mobile device.
  • Third party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance / analytics, and social media purposes.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by websites to recognise your computer or mobile device when you open your browser and browse the Internet again.

We may also use web beacon or other similar cookie technologies. When a visitor accesses our Site, a non-identifiable notice of that visit is generated which may be processed by us or by third parties. These web beacons usually work in conjunction with cookies. If you don’t want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies as described further below. If you turn off cookies, web beacon and other technologies will still detect your visits to our Site; however, they will not be associated with information otherwise stored in cookies.

How do we use cookies?

We use cookies to:

  • track traffic flow and patterns of travel in connection with our Site;
  • understand the total number of visitors to our sites on an ongoing basis and the types of internet browsers (e.g. Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g. Windows or Mac) used by our visitors;
  • monitor the performance of our Site and to continually improve it;
  • customize and enhance your online experience.

We may also use a third party called Google Analytics to gather general information about how people use our Site for the purposes of website optimization and analytics. To find out more about Google Analytics’ privacy policies, please visit http://www.google.com/policies/privacy/partners/.

We may also include tracking pixels in email messages we send you, in order to determine whether messages have been opened and links contained within them have been clicked. Our use of tracking pixels in emails is governed by dedicated rules, which we describe in the section ‘Tracking pixels in email communications’ below.

Tracking pixels in email communications

When we send you email communications (including newsletters, direct marketing emails (DEM), transactional messages and service messages), we may include tracking pixels — small images, generally invisible to you, hosted on remote servers. When you open the email and the image is loaded, we or our service providers may collect information relating to the fact and time of opening, your IP address, and technical information about each device on which you read the email.

We use tracking pixels for the purposes set out below. Some of these purposes are exempted from the requirement to obtain your consent; other purposes are pursued only on the basis of your prior consent.

Purposes for which we need your prior consent, where applicable:

  • analysing on an individual basis how you interact with our emails (whether and when you open them, whether you click links) in order to optimise our marketing campaigns, adjusting the sending frequency or selecting an alternative communication channel.
  • creating a profile of your inferred preferences and interests based on your interactions with our emails, in order to target you with content or advertisements in contexts other than emails (for example, on websites and other communication channels).

Provided that the relevant email has been requested by you or relates to a service you have requested, we may also use pixel for the following purposes without relying on your consent:

  • aggregate deliverability statistics — measuring the overall email open rate across a campaign using a non-individualised pixel that is identical for all recipients, with anonymised technical data, in order to identify delivery issues and reduce spam;
  • security measures associated with your authentication — confirming that an email sent in connection with your authentication or account management (e.g. password reset, account activation, response to a data-subject request) has been opened on your device;
  • messages sent in compliance with a legal obligation — where we are legally required to inform you of specific matters (e.g. contractual changes, security incidents or other regulatory notices) and we need to ensure delivery of the message.

How consent is collected. Where our use of tracking pixels requires your consent, we will ask for it at the time we collect your email address or, subsequently, by sending you a message containing a link that redirects you to a page on which you may express your choice through a positive action. Where consent is required for more than one purpose, we ask for it separately and specifically for each purpose.

How you can withdraw your consent. You may withdraw your consent at any time, separately for each of the consent-based purposes above, at this link . Every marketing email we send you also contains a link in the footer that allows you to either (i) unsubscribe entirely from the relevant communications, or (ii) continue receiving the communications while objecting to one or both categories of consent-based tracking pixels (campaign optimization and cross-channel profiling), separately or together.

Legal basis and applicable law. Where consent is required, the legal basis is your consent. Where an exemption applies, we rely on the corresponding exemption under those provisions, following the guidance of the local Supervisory Authority.

Proof of consent and retention of data. We keep an individualised record of the choices you have expressed in relation to tracking pixels in accordance with Article 7(1) GDPR. Information collected via tracking pixels is retained only for the period necessary to achieve the purpose for which it was collected and, in any event, no longer than 12 months, subject to your prior withdrawal of consent.

What types of cookies do we use?

The types of cookies used by us and our partners in connection with the Site can be classified into one of five categories, namely ‘essential website cookies’, ‘functionality cookies’, ‘analytics and performance cookies’, ‘geotargetting’ and ‘Flash cookies’. We’ve set out some further information about each category, and the purposes of the cookies we and third parties set in the following table.

  1. Cookies necessary for essential website purposes
    These cookies are essential to provide you with the service available through this Site (“Service”) and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.
  1. Functionality Cookies
    Functionality cookies record information about choices you’ve made and allow us to tailor the Site to you. These cookies mean that when you continue to use or come back to the Site, we can provide you with the Service as you have asked for them to be provided. For example, these cookies allow us to:
  • Remember settings you have applied, such as layout, text size, preferences, and colors;
  • Show you when you are logged in;
  • Store accessibility options you have applied.
  1. Performance / Analytics Cookies
    We use performance/analytics cookies to analyze how the Site is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the Site. For example, these cookies allow us to:
  • Better understand the Site visitors so that we can improve how we present our content;
  • Test different design ideas for particular pages, such as our homepage;
  • Collect information about the Site visitors such as where they are located and what browsers they are using;
  • Determine the number of unique users of the Site and page views;
  • Improve the Site by measuring any errors that occur;
  • Conduct research and diagnostics to improve product offerings.
  1. Geotargetting Cookies
    These cookies are used by software which tries to work out what country you are in from the information supplied by your browser when you click on our Site. This cookie is completely anonymous, and we only use it to help target our content.
  1. Flash Cookies
    These cookies are similar to the browser cookies described above, but are loaded together with contents that are played back using Adobe’s Flash Player.

How to control or delete cookies

You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Site.

Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings and learn how to use them, please consult the “Help” function of your browser, or the documentation published online for your particular browser type and version.

To learn how to control or disable Flash Cookies, please consult the documentation or “Help” in Adobe Flash Player.

Need More Information?

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful:

Cookies that have been set in the past

If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

Contact us

If you have any questions or comments about this Cookie and Other Tracking Technologies policy, or privacy matters generally, please contact us via email at info@ceva-ip.com. You also have the right to lodge a complaint with the competent Supervisory Authority in your Member State.